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Biography - Montgomery Ward    USA

US budget label sold through the Montgomery Ward discount stores and mail-order catalog, active 1933-1941.
Label bio


Budget label for records sold through the Montgomery Ward discount stores and mail-order catalog, active June 1933-1941. Records sold for 21¢ each (or 10 for $1.79).

Earliest releases were produced by the RCA Victor Company, Inc., re-issued Victor material, and appeared on a buff label with red rim. From October 1933, the label became black with golden font.

From mid 1935 to early 1936, Decca Records briefly took over production. After 1936, both RCA and Decca produced for Montgomery Wards, both drawing from their own matrices (RCA reissued Bluebird material).

In Summer 1939, Montgomery Ward changed suppliers, contracting with Eli Oberstein's United States Records Corporation, which used original Varsity masters as well as dubbings from Crown, Gennett Records, and Paramount masters. Oberstein also instituted a Classical series on a red label that reissued material from Oberstein's Royale label (6000 series). After the United States Records Corporation went bankrupt in mid-1940, Montgomery Ward production switched back to RCA and Bluebird material.


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