Biography - Target UK Imprint of W. H. Allen established in the early 1970s. Used primarily for a long-running series of novelizations adapting televised storylines from the TV series Doctor Who, though also used for other books as well, including a series of novels based on the Royal Canadian Mounted Police and novelizations of movies. After Virgin Publishing purchased W.H. Allen the Target branding continued to be used for any remaining novelizations (as well as new editions), but beginning in 1991 original novels based upon the series went out under the imprint Doctor Who Books. By the mid-1990s the Target imprint had been retired. In the mid-2010s BBC Books (now publishers of Doctor Who fiction) revived the Target branding for a series of reprints of some of the original books in new editions, as well as newly written adaptations of recent episodes and some rewritten versions of Target adaptations. « Publisher Edit This Biography : Biography Credits
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