Book

Author:	Cass R. Sunstein
Title:	How To Become Famous
Subtitle:	Lost Einsteins, Forgotten Superstars, And How The Beatles Came To Be
Publisher:	Harvard Business Review Press
Country:	USA
Date:	21 May 2024
Format:	Hardcover
Genre:	Non-Fiction, Music
ISBN-10:	1647825369
ISBN13 / Barcode:	9781647825362
Rating:	Rate
Collection:	I Own It I Want It
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256 pages.

From Amazon:

Fame. It's like a series of lotteries in life—will you draw a winning ticket? A lot depends on luck, but this book shows it's possible to increase one's chances . . .

Consider the most famous music group in history. What would the world be like if the Beatles never existed? This was the question posed by the playful, thought-provoking 2019 film Yesterday, in which a young, completely unknown singer starts performing Beatles hits to a world that has never heard them. Would the Fab Four's songs be as phenomenally popular as they are in our own Beatle-infused world? The movie asserts that they would, but is that true? Was the success of the Beatles essentially inevitable due to their amazing, matchless talent?

Maybe. It's hard to imagine our world without its stars and celebrity geniuses—they become a part of our culture and history, seeming permanent and preordained. But as Harvard law professor (and passionate Beatles fan) Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame.

First, Sunstein examines recent research—on informational cascades, power laws, network effects, and group polarization—to probe the question of how people become famous. He explores what ends up in the history books, in the great religious texts, and in the literary canon—and how that changes radically over time. He delves into the rich and entertaining stories of a diverse cast of famous characters, from John Keats, William Blake, and Jane Austen to Bob Dylan, Ayn Rand, and Stan Lee—as well as John, Paul, George, and Ringo.

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The Beatles: An Illustrated Bibliography of Beatles-related books published in, scheduled for, or rumoured for 2024, and beyond - 171 Books - List by JPGR&B

The Beatles: An Illustrated Bibliography, from 1955 to 2028 - 3016 Books - List by JPGR&B

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