ppint. 15th Aug 2021
| | warner books little, brown uk group orbit books imprint first h/cvr printing, simultaneous first uk edition
cover (d-j) art by mark harrison (shared with orbit books simultaneous p/b edition)
cover price £16.99
440pp? (check) including titles, indica etc, end pp. bound with endpapers between covered boards
from macdonald & janes sf series through futura publications orbit series sf & fantasy series and now warner books' little, brown uk group's orbit books imprint, sf books were frequently published by in h/cvr edition aimed primarily at selling to the uk-of-gb-&-ni's public library system.
they received very little, brown (or any other colour)° promotion and few bookshops' owners or managers were aware of their existence.
published in print runs as low as 500 copies, they nevertheless made money for their publishers as the typesetting costs (from the orbit series onwards) were covered by the paperback edition, and county librarians who weren't antagonistic towards ''category fiction'' would order a set number of copies for their counties' public library system of every title on the victor gollancz, dennis dobson, herbert jenkins (later barrie + jenkins), macdonald & janes (later macdonald futura, then orbit), sidgwick & jackson - even robert hale°° - sf lists each autumn and spring.
this system was destroyed by the sainted dame hilda margaret thugrat milksnatcher & the idiotrobbertories' continued assaults upon the uk local authorities' finances, and the forced retrenchment of budgets for all discretionary (= not legally required) spending;
victor gollancz sf & fantasy under malcolm edwards, granada (later grafton, then harpercollinspublishers) sf&f under nick webb & nick austin, and the macdonald futura, then warner uk's little, brown group orbit sf & fantasy under toby roxborough (?surname sp? nice guy as well as savvy sf editor, moved to scotland to set up and run a kennels) had the nouse to pay extra for d-j art (shared with the paperback editions, but still added c. 10% to production costs of the h/cvr editions) and get the sales force actually repping their h/cvr lines to bookshops with their attractive covers - and it worked: sales rose up to 1,000 or even 2,000 copies of titles by recognised name fantasy & sf authors, and even more for big name authors. tim waterstone's practice of hiring staff who knew and loved books for his chain of shops also helped...
° - sorry
°° - hale's category fiction h/cvr lists survived for a different reason; robert hale didn't employ any editorial staff, save perhaps a son and a daughter, and exercised no knowledgeable editorial discrimination whatsoever: this kept overheads down to a badger books level, allowing for inflation. but don't read too many robert hale sf list books - with just a few random chance exceptions, they're poor-to-dreadful |