Book

Author:	Thomas MacFarlane
Title:	The Beatles And McLuhan
Subtitle:	Understanding The Electric Age
Publisher:	Scarecrow Press
Country:	USA
Date:	26 Oct 2012
Format:	Hardcover
Genre:	Non-Fiction, Music, Academia
ISBN13 / Barcode:	9780810884328
Rating:	Rate
Collection:	I Own It I Want It
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Notes

194 pages.

From the publisher's website:

In the 1960s, The Beatles would address like no other musical act a radical shift in the cultural mindset of the late twentieth century. Through tools of “electric technology,” this shift encompassed the decline of visual modes of perception and the emergence of a “way-of-knowing” based increasingly on sound. In this respect, the musical works of The Beatles would come to resonate with & ultimately reflect Marshall McLuhan’s ideas on the transition into a culture of “all-at-once-ness”: a simultaneous world in which immersion in vibrant global community increasingly trumps the fixed viewpoint of the individual.

By engaging with recording technologies in a way that no popular act had before, The Beatles opened up for exploration the acoustical space precipitated by this shift. In The Beatles and McLuhan: Understanding the Electric Age, scholar & musician Thomas MacFarlane examines how the incorporation of electric technology in The Beatles’ art would enhance their musical impact. MacFarlane surveys the relationship between McLuhan's ideas on the nature & effects of electric technology & The Beatles own engagement of that technology; offers analyses of key works from The Beatles' studio years, with particular attention paid to the presence of cultural metaphors embedded in the medium of multi-track recording; & collates these data to offer stunning conclusions about The Beatles’ creative process in the recording studio & its cultural implications. This work also features the first published transcriptions ever of the complete filmed conversation between John Lennon & Marshall McLuhan on their respective ideas, as well as an interview between MacFarlane & McLuhan’s son & executor, Michael McLuhan, on his father’s & the Beatles’ legacy.

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