Book

Author:	Stefan Granados
Title:	Those Were The Days 2.0
Subtitle:	The Beatles And Apple
Publisher:	Cherry Red
Country:	UK
Date:	30 Apr 2021
Format:	Paperback
Genre:	Non-Fiction, Music, Reference
ISBN13 / Barcode:	9781909454866
First Published:	2002
Rating:	Rate
Collection:	I Own It I Want It
Community:	1 Owns
Price Guide:	Valuation Page
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Notes

372 pages. Book dimensions: 15.4 cms x 2 cms x 23.4 cms.

Foreword by Ken Mansfield, former US Manager at Apple Records.

From Amazon:

A new and updated edition of the author's critically acclaimed 2002 title Those Were The Days - the definitive chronicle of The Beatles' Apple organisation. Much has changed within the music industry since the original publication of Those Were The Days, and the music and business of The Beatles and Apple has not been exempt from those changes. Since 2002, the organisation has learned to function in a digital world, The Beatles have become a Las Vegas attraction and accompanying brand, and have taken tentative steps into a marketplace that now demands a steady supply of archival reissues and creative repackaging. Perhaps most notably, and ironically, Apple also undertook a lengthy legal battle with one of the most powerful organisations on the planet, the omnipresent Apple Inc., whose technology largely enabled those wholesale changes to an industry whose model was cemented by The Beatles' unprecedented multi-media popularity during the 1960s and beyond. Nevertheless, Apple and its extended stable of artists has endured into the 21st Century. In fact, Apple never really went away. Having long been regarded as the Beatles' great folly, the reality of the company tells a different tale - through its careful cultivation of the Beatles' brand and the interests of many other artists, it continues to turn over millions of pounds a year and, in many ways, has evolved into the business The Beatles envisioned all those years ago.

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