Comment by Magic Marmalade:
What it's all about.
This is a deliberately cheap. low budget looking love letter to the people who love movies... but more, it's about the sense of community that comes through the medium of movies, and people's love for them.
To understand this, it's best to consider the word: Media.
(Physical Media being the term that is increasingly becoming the catch-all buzzword of our age, not just for the ranks of collectors of various media, be it records, CDs, or DVDs - I 'd lay money on it that this term will be entered into the Oxford Dictionary before too long!)
For, beyond the specific media, or medium (VHS, DVD, CD etc.), collectively, these are a medium for something else: Social interaction, and connection, with other people.
Whether it be gathering at your local record store, Blockbuster, or other, these media facilitate this reason to connect, that the content provides.
Ironically, the prime thing that streaming, and the internet as a whole, has taken away from us, and the one thing we really needed from them.
Now, all this pretentious waffle of mine only serves to illustrate what this movie is about, and encapsulate... the desire to reconnect with others around you in person, physically present. AS when Jerry (Jack Black) becomes magnetised after an attempt to disrupt a local power station he suspects is sending out subliminal signals to influence his mind, he returns to the desperately struggling VHS video store he works at with long suffering friend Mike (Mos Def), and owned by Mr. Fletcher (Danny Glover) and his magnetic presence causes all the tapes to be blanked.
Mike quickly formulates a plan for him and Jerry to make their own versions of the movies lost, and rent those out instead.
Ghostbusters is their first attempt, and unexpectedly, creates a cult like stir in the community, who are soon knocking at the door for their other favourites to be "Sweded", or remade by the duo. And as things go, the ore they draw in others in the community to help them out.
This is not a laugh out loud, tears streaming down your face, side splitting type of comedy, but rather a very quirky, surreal-ish eccentric smiling movie, that has you chuckling all throughout, while leaving you feeling very warm and cosy at the heart-warming, and uplifting finale.
As well as making you want to immediately go out and "Swede" your own favourites :)
Sweet, sublime, and really quite a beautiful little film.