45worlds Forum - View Single Post - Why white label and promo designation?

22nd Feb 2017, 10:39 AM
	YankeeDisc SUBS When in doubt.......accelerate........ Member since Dec 2010 734 Points	As I understand it a white label is a pre-production vinyl issue, pressed with a blank white label attached, to which hand written information may or may not have been added. In these cases, dead wax/run-out info. should be visible, at least to enable a cutting engineer to identify their work. White labels could be circulated to key DJs or radio stations, in an unidentifiable state to gauge audience response, before a decision would be made to procede with an issue date. At that time, a re-mixed version might be prepared (or not), and vinyl pressed with proper printed paper labels attached, marked in print "Promotion Copy" or "Pre-release", in a quantity of 300-500 (UK estimate), before pressing a released copy for distribution to the retail trade. This was normally 5000 copies for first pressing. and many thousands of printed paper labels (A+B sides) would be held ready to attach to subsequent pressing runs, as required if the record showed strong sales potential and might be a chart entry. Of course, some record companies deliberately issued a blank white label 12" single by an unknown group to "hype" a record......all tricks of the trade were valid. Edited by YankeeDisc on 22nd Feb 2017, 12:51 PM

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