Promos seem to be less common for 78s than 45s, but I do have a few. I think this is because radio stations didn't pay many records in the 78 era, they were mostly playing drama, comedy and other programs that were popular before TV took over that role. Late at night after the programs were done, they would mostly play live feeds from hotels or ballrooms of big bands. Paying records over the air really took off once the programs moved to TV, and the better sound quality of lp and 45 records came on the scene.
Eric in milwaukee
Almost all of the two-sided promos of music that I own are of releases that also have equivalent stock pressings. But it was a fairly common practice in the 1950s to release discs to promote products, venues etc. I think that promo-only would be a useful option.
I wanna eat an artichoke once in a while Member since Feb 2008 25440 Points Administrator
LaurenceD wrote:
Almost all of the two-sided promos of music that I own are of releases that also have equivalent stock pressings. But it was a fairly common practice in the 1950s to release discs to promote products, venues etc. I think that promo-only would be a useful option.
Linked to Promotion Records would/ could include 'Acetate' Cuts, reading Wikipedias Gramophone_record page I find a couple of areas of interest.
In talking about types of materials used 'Decelith' is mentioned and shows a blank for making an individually cut one-off recording. A German product introduced in 1937, these were 'flexible' all-plastic discs. I have put flexible in quotes as I am unsure how bendy /flexi these were, is Getalife's entered one like these ?[image]2164[/image] or were EMI using Acetate ?
The site also mentions , I think in relation to US mostly. In the late 1930s, radio commercials and pre-recorded radio programs being sent to disc jockeys started being stamped in vinyl, so they would not break in the mail. In the mid-1940s, special DJ copies of records started being made of vinyl also, for the same reason. These were all 78 rpm.
So we have, I Think , three kinds of Promo. 1 ) Single Cut or limited run for test or self promotion . 2) DJ Copies - that may have been issued as promotion as I think artists did not get much royalty for radio play in USA , money supposedly came from record sales. 3) Promotional Discs for products and similar ( see List on 45cat 'Advertising Discs' for what I think might be the intended items ? ).