First Canadian printing; copyright page gives date of September 1968 (same as US first edition) but a later reprint by Ballantine gives the correct month as October. The first mass-market publication profiling in detail the creation of a scripted television series, covering the establishment of Star Trek and the production of its first two seasons. Roddenberry is credited as co-author but primarily contributes commentary. Stephen E. Whitfield is the pen name for Stephen Edward Poe. 416 pages, not including photo insert sections.
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