[YouTube Video]
The YT comment on the 45 suggests one person had the 78 in their collection. Understood to be first release after death of Danny Cedrone
I Understand Media was one of Dave Miller's (Holiday and Essex) labels.
YT uploader muses
Dig-A-Doo sounding like the Esquire Boys, noting Danny Cedrone had died by this release, could it be Orlando Scaltrito a.k.a "Bob Scale" who plays guitar on this? Bob Scaltrito played also guitar on "Green Tree Boogie" by Bill Haley & The Saddlemen
Info from printed sources, see forum note and confirming that I came across a plain brown sleeve with V 2343 pencilled on it from an acquired collection of UK 78s in London.