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45worlds Forums » 12" Singles » View Topic
| Why white label and promo designation? |
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| 19th Feb 2017, 4:51 AM | #1 REPORT | |
 | TheDroid Member since Oct 2012 6275 Points | I was wondering why in the 12" Single category there is both a "promo" and a "white label" designation? Are there white labels that are other than promos (unless of course the companies labels are white anyway). 45cat and vinyl albums do not have these record types as format choices. It seems to me that this confuses the listings. |
| 19th Feb 2017, 8:58 AM | #2 REPORT | |
 | TopPopper Member since Mar 2013 2612 Points | Isn't it the case that much dance music was pressed on white label only, for DJs etc? I wouldn't class them as promos, as they aren't promoting an actual product. |
| 19th Feb 2017, 6:28 PM | #3 REPORT | |
| TheDroid Member since Oct 2012 6275 Points | Wouldn't the label, white or otherwise, then just be the label? |
| 19th Feb 2017, 9:28 PM | #4 REPORT | |
| TopPopper Member since Mar 2013 2612 Points | The ones I'm thinking if don't have 'labels' (as in brands/companies/names) - just plain white paper labels. Like some of these. They do get named promo, demo etc, but really they aren't. I think that's what the designation is for, on 12-inch singles. |
| 20th Feb 2017, 2:29 AM | #5 REPORT | |
| TheDroid Member since Oct 2012 6275 Points | O.K. ...  |
| 21st Feb 2017, 11:15 PM | #6 REPORT | |
 | Vinylville You can't overdose on music. Member since Jan 2016 1046 Points | If it's a WLP, I list it as White Label. Any other promo label gets listed as Promo. I just try to be a good lemming.  Edited by Vinylville on 23rd Feb 2017, 5:41 PM |
| 22nd Feb 2017, 10:39 AM | #7 REPORT | |
 | YankeeDisc SUBS When in doubt.......accelerate........ Member since Dec 2010 734 Points | As I understand it a white label is a pre-production vinyl issue, pressed with a blank white label attached, to which hand written information may or may not have been added. In these cases, dead wax/run-out info. should be visible, at least to enable a cutting engineer to identify their work. White labels could be circulated to key DJs or radio stations, in an unidentifiable state to gauge audience response, before a decision would be made to procede with an issue date. At that time, a re-mixed version might be prepared (or not), and vinyl pressed with proper printed paper labels attached, marked in print "Promotion Copy" or "Pre-release", in a quantity of 300-500 (UK estimate), before pressing a released copy for distribution to the retail trade. This was normally 5000 copies for first pressing. and many thousands of printed paper labels (A+B sides) would be held ready to attach to subsequent pressing runs, as required if the record showed strong sales potential and might be a chart entry. Of course, some record companies deliberately issued a blank white label 12" single by an unknown group to "hype" a record......all tricks of the trade were valid. Edited by YankeeDisc on 22nd Feb 2017, 12:51 PM |
| 23rd Feb 2017, 6:02 PM | #8 REPORT | |
| Vinylville You can't overdose on music. Member since Jan 2016 1046 Points | This long time debate has been kicked around for decades. Many collectors value white label promos more than a stock label promo. I find in most cases, blank, white labels are used for testing pressings in lieu of a form printed, white test pressing label. Edited by Vinylville on 23rd Feb 2017, 6:16 PM |
| 24th Feb 2017, 9:34 AM | #9 REPORT | |
 | janiejjones Member since Aug 2011 4932 Points Moderator | I can only speak of test pressings here. In my experience it really depends on the company doing the pressing. Some use pre printed form labels and fill in details, some use rubber stamping, some attach info sheets to a sleeve of an plain white labelled disc. The rule is, there is no rule. (Only vouching for German releases from the last 40 years). If you are a customer ordering records made, you can get as many test pressings as you pay for, so if you want to "promote" with these, it is up to you. Again, no rule. |
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